World United Music is a borderless label, festival and creative house. We fuse Afrobeats, Latin dembow, K-pop, Amapiano, Arabic pop, Indian classical and underground electronic into anthems for a united generation.
We scout raw talent in markets, rooftops and metro stations. We pair them with Grammy producers in our hubs in Lagos, Rio, Mumbai, Seoul, Cairo and Los Angeles. Every track is co-owned by artists — 70% royalties stay with creators. Every tour funds music schools.
Three friends upload “One Drum” — 2M views overnight.
First compilation with 22 artists hits 30M streams.
Unity World Tour sells out 18 cities, funds 5 schools.
120 artists, metaverse stage, AI translation sing-alongs.
Lagos street soul meets electronic highlife. 45M streams, Unity Anthem 2024 leaders.
Favela funk to world clubs. Favela-to-Berlin residency, 300 shows in 3 years.
Gayageum + hyperpop + R&B. Viral “Han River to Nile” collab with Cairo rapper.
400-year-old guembri riffs over techno. Marrakech Unity Fest headliner.
Classical vocals, UK garage drums, Punjabi dhol drops. BBC Future Sound 2025.
Afro-Colombian champeta queen. Her “Agua de Todos” is a water-rights anthem.
18 artists, 9 languages, 12 tracks. Lead single “Same Sun” — Amapiano x K-pop x Arabic violin. 22M in first month.
★ Tracklist: Same Sun / River Knows / Drum Passport / Mama Earth...
Night-bus recordings from Lagos-Dakar-Cairo. Raw sabar, lo-fi, desert blues guitar. Critics: “A passport in sound.”
Champeta + highlife + Punjabi folk for clean water. All profits built 14 wells in 3 countries.
“WHEN A KID IN SEOUL SINGS IN YORUBA AND A KID IN LAGOS SINGS IN SPANISH — THAT'S PEACE YOU CAN DANCE TO.”
— WUM FOUNDER NOTE, UNITY FEST MARRAKECHEl Badi Palace • 25 artists • Gnawa night + drone show • 18,000 cap
Free hillside stage • Baile funk orchestra + 40 drummers • Livestream in 8 languages
Yamuna river floating stage • Classical meets garage • Laser sitar show
Tempelhof Field • 50,000 fans • All 120 artists, one 3-hour mega-mix
Check back for tour diaries, releases and artist stories.
Music is the fastest visa. Our academy, label and festivals prove collaboration beats division — every stream funds a classroom.
Artists, producers, videographers, NGOs, brands for good — we answer in 48h. Send demo links (no attachments over 10MB), tell us your city and your story.
Hubs: Lagos • Rio • Mumbai • Seoul • Cairo • LA
