Business News

EOS Surpasses Other Products With Creativity and Ingenuity

For 100 years, Chapstick ruled the lip balm world. They were in every drug store and supermarket. They felt clinical, with active ingredients on the packaging. You got the ‘medicated’ kind for rough days and ‘cherry’ for date night.

Only 7 years ago, cute little spheres of lip balm called EOS began showing up everywhere. They covered shelves in places like Walmart, Walgreens, Racked and Target. Beauty experts from the likes of Cosmo and Allure raved about the product, as if they couldn’t get enough of it. Celebrities like Christina Aguilera, Kim Kardashian and Miley Cyrus even used to lip balm orbs.

Evolution of Smooth, the company’s full name, rose fast. But nobody knew their strategy until recently. The recently told Fast Company about how they created a $250 million company that has fallen in ranks just below first place for best-selling lip balm in the country. It has even outdone Chapstick and Blistex, companies that have been around for much longer.

EOS lip balm currently sells over 1 million of those little spheres each week and the future looks even more promising. Their market should increase steadily due to the on-going demand for natural products, just like EOS provides.

Sanjiv Mehra, EOS co-founder, explained that when they were just a small start-up they wanted to focus all of their attention of creating great products. As they’ve grown, however, they want their consumers to know more about their business and their values.

Mehra and his two other co-founders thought about how they could change the beauty aisle. The lip balm category was a prime candidate for innovation, they believed. They believed products were indistinguishable from each other. It appeared to them that everybody in that category were being lazy. They saw it as an opportunity.

Even though lip balms were treated as a unisex product, the founders discovered that after research, lip products are by a large majority, used by women. They decided to give a more delightful experience to women with products they use every day.

After careful planning and some creativity, EOS was born. They wanted to avoid being a ‘fad’ and created their product to be a best-selling, long-lasting, consumer product. Visit the EOS Linked in page for more info.


Business News, CEO Profiles

Whiteshark Media a leader in Adwords Management

If you Google White shark Media review, you will find hundreds of testimonials about how the company has helped grow small businesses.

Specializing in internet Adwords the business has proved itself. White shark Media uses Shopify platforms and Google analytics to ensure top quality service. Whiteshark Media had its first customer in 2010 and has continued a steady growth ever since. On a daily basis Whiteshark services average 982 small businesses.

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Their work is on a month to month basis with no contracts and no retainers, best of all it is tailored specifically to your business model.

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Business News, Women in Business

Helane Morrison life and Accomplishments

If you live in Bay area, you probably can list several companies and enterprises that are believed to be so far the richest and successful in the region. It goes without saying that Hill Capital, is on the list. Believed to have assets worth $24 billion under management, the firm carries the day as one of the largest money manager in the area, promising high returns regularly. The firm headed by three women namely CEO Kathryn Hall, Sarah Stein, the company’s president, and Helane Morrison, managing director, also doubling up as the Chief Compliance Officer and company’s General Council.
Ms. Helane position in the Hall Capital Partners LLC is a perfect match, as she has a great wealth of experience in leadership, and being well read too. Helane has served at the San Francisco Office of the US Security and Exchange Commission (SEC) as head, for eight years since 1999. She also has an impressive track record of Law practice, having a college B.S. degree in Journalism from Northwestern University. Helane would later earn a J.D. from the University of California‘s Berkeley School of Law. Here she worked as the Editor-In-chief of California Law Review. She then became Hon. Richard Posen’s Law Clerk, and later for Harry Blackmun the then Supreme Court Judge.

As a law practitioner, Ms. Helane has continually fought for those vulnerable to fraud, especially women. Through her, many company and businesses participating in underhand deals have been brought to book. She is also proof that women are just as good as men, and can do much better when given an opportunity. Among many achievements, she has exposed uncountable deterioration in many multinationals.
It is a beautiful and attractive thing to see women at the top level of a company, and you will be attracted to join and work with them. She states that on seeing the accomplishments of her fellow colleagues in Hall Capital, she was amazed and motivated to join in and work together.
It is only a hand full of people who will take up a challenge, like financial compliance and corruption, and fight to the end, as she’s doing. When you read her work ethics, you realize you need to be humble and take every opportunity you get to fight vices in the community Helane is doing.

Business News, CEO Profiles

U.S. Money Reserve Launches Improved Website to Better Serve Clients

U.S. Money Reserve recently announced the launch of its new e-commerce website that will serve as its improved online face. The company deals in rare gold, platinum or silver coins while delivering consumer-friendly services and customer experience. The new site reflects the company’s status as an industry leader. It also serves as a reflection of the firm’s commitment to offer quality customer services. It has newly designed features that include a photo of Philip N. Diehl and a coin photo gallery.

Phillip N. Diehl is a former director of the United States Mint and current U.S. Money Reserve President. As a distinguished leader in the industry, Diehl uses his experiences to lead the firm in cementing its place as a notable industry giant. The site is meant to educate consumers and visitors about the benefits that come with owning government issued coins and bullion. Learn more about U.S. Money Reserve:

It is also meant to enhance customer experiences when purchasing precious metal coins. Ryan Buchanan (current Brand and Creative VP) said that with the launch of the new site, the company has acquired a fully-responsive online tool that will allow it to generate high quality content across its many platforms. He further added that it allows the company to actively interact with clients while at the same time offering the world its top-notch precious metals. The site will also serve as a secure online storefront. Read more: US Money Reserve Promo Codes, 4 Coupons 2016

Buchanan was instrumental in overseeing the entire redesign process as well as the implementation of all its new features and applications. Importance of the New Online Site An online shop allows the firm to provide competitive pricing on its bullion and bars globally. The firm also offers coins that have been certified by PCGS as well as other exclusive products. Customers can easily sign up to get a free information kit.

They can also visit the updated Knowledge Center to get information about precious metals and other terminologies associated with the industry. U.S. Money Reserve can also contact clients for consultations, secure offline transactions, special offline releases and purchasing assistance. This can be done through the site’s client-connect advantage.

The firm has an excellent and reliable return policies in the industry. This policy is offered through issuance of a buyback guarantee. One can get a full refund for certified coins issued within a 30-day period. The company also offers fast and insured shipping services for all purchases. U.S. Money Reserve U.S. Money Reserve is a large, private distributor of legal tender platinum, gold or silver products. Learn more about U.S. Money Reserve: has many clients who are looking to diversify their investments and assets with precious metals.

The firm is headed by Philip n. Diehl and is located in Austin, Texas. Originally Published on CBS 19

Business News, Fabletics

Kate Hudson Clothing Line is the Best

Let’s be honest here. Kate Hudson is one of the best dressed women in Hollywood, and since the actress leads a very active lifestyle, her fitness Fabletics brand and new swim collection are all Oscar-worthy. According to Elite Daily, fans of her sporty-chic designs will now be able to wear Kate’s unique look at the beach, to the lake and mountains and anywhere leisure moments take them. The swim collection launches mid-April.

Fabletics is all about quality and style when it comes to women’s work-out clothes featuring excellent construction, breathable fabrics that allow easy movement, gorgeous colors and patterns with a little sexiness tied in. Whether it’s leggings, yoga pants, adorable tops and tees, Fabletics has got you covered as much as you choose to be.

Kate is excited about another new facet of Fabletics, and that is a line of complementary dresses. The gorgeous actress said this about her new launching in a press release:

“Summer is my favorite season, so it was exciting to create our new dress and swim collections,” Hudson revealed. “Our design team also worked hard to perfect the swim styles. TheyÕre sexy and stylish, but comfortable to wear, and we have styles for every body type.”

Elite Daily says Kate’s swimwear designs offer beauty and modern styling with inspiration from the tropics, nautical influences and tribal designs. These well-made suits come with UV protection, which is design-smart, and they’re all eco-friendly, made from recycled fabrics –

Fabletics is a subsidiary of Los Angeles-based JustFab, according to Fabletics is an online subscription retailer that sells women’s sportswear and accessories. It offers individual attention to each shopper with personalized outfits selected for them based on their lifestyle and fashion preferences.