Luiz Carlos Trabuco Uses Innovation And Tradition To Lead Bradesco

Luiz Carlos Trabuco has enjoyed a remarkable career with the Brazilian bank of Bradesco and has risen to their top management position of CEO, according to his strong base of knowledge and a rich, varied experience with them. He has a firm grasp and great expertise concerning the business culture of the bank and embodies their policy of continuity and renewal. He is very respectful of their traditions and yet has made substantive changes to modernize their procedures at different times.

One area that Trabuco, as he is widely known, has initiated changes was in Bradesco’s marketing division when he was their top manager. He established a relationship with the media for the first time in the company’s history and this has markedly increased their branding among the public. By increasing their publicity he has modernized their communications and helped propel the company forward.

A corporate university is another innovation put forth by Trabuco and it has helped train the next generation of the bank’s leaders. Likely candidates for high leadership positions were determined by Trabuco and other leading executives within Bradesco and they were promoted and given a greater voice within the company. Each candidate was publicly put forth and made to detail workable plans and strategies in helping to move the bank ahead in a positive direction.

As their CEO, Trabuco initiated another critical reform, which has helped Bradesco secure top talent to complement those being trained in the corporate university. For the first time, they would recruit outside the company to find talented, qualified executives to help lead the bank and assemble the strongest team possible.

Luiz Carlos Trabuco has served as their CEO since 2009 when he succeeded Márcio Cypriano. The job of Bradesco’s CEO carries with it a weight of responsibility due to the incredible resources that they can bring to bear on important projects in Brazil. Some of the largest financial endeavors are completed with financing provided by Bradesco and their CEO necessarily must make important financial decisions which have a great impact on the country’s economy. Therefore, newspapers and magazines eagerly print his commentary and opinions while top business and political leaders regularly consult him.

The tenure of Trabuco as the CEO of Bradesco has been marked by a return to organic growth as the primary means of enlarging the company and its resources. Under his leadership, the number of account holders has increased from 20 million to 27 million. This has provided a steady, stable growth trajectory which has served Bradesco very well. He also believes that there is still a lot of room for continued growth according to this pattern.

One major acquisition that Luiz Carlos Trabuco engineered was the purchase by Bradesco of the Brazilian branch of HSBC. Despite Trabuco’s reliance and emphasis on organic growth, he was always ready to use acquisitions when they made sense and this blockbuster deal was the largest of its kind in 2015.

With one bold stroke, Bradesco acquired the equivalent of six years worth of organic growth and substantially increased their size and resources. Trabuco was honored for his major role in the deal when he was declared to be the Entrepreneur of the Year in Finance by Isto É Dinheiro Magazine. Additionally, Bradesco was once more in the running for market leadership among private bankers in Brazil.

Luiz Carlos Trabuco is only the fourth CEO in Bradesco’s long and distinguished history. He adheres to the pattern set down by his predecessors and avoids ostentatious displays of wealth. He is soft-spoken and ready with a wide smile to put people at their ease. He is married and the father of three children in his personal life.

Learn more about Luiz Carlos Trabuco: https://www.youtube.com/watch?v=2rHJJsoj7XQ