Lori Senecal’s Guide to Effective Social Media Advertising

Technological advancement is on the ascendancy meaning the way we do things is constantly changing. One of these changes can be seen in the current advertising trends. According to leading advertising expert Lori Senecal, outstanding images and videos are key to advertising success. Social media, especially Facebook, has become the most popular platform for this form of advertising. It is, therefore, important to bear this in mind while employing the most effective strategies to put the message out there.

The first thing to consider when it comes to Facebook advertising is deciding what is required from key performance indicators. These may be either likes, post shares or post engagement. Start-ups may focus on the earlier whereas established businesses may be more concerned with those as mentioned earlier. Use of sponsored ads is another important aspect as it brings posts directly on the live news feed. This will ensure consumers easily interact with the adverts.

Creating captivating content is crucial on the social media platform. This can be achieved by using real people on the adverts. The use of real people is important as it resonates with the audience. Creating touching stories within the adverts can also emotionally captivate the audience thus becoming memorable. This enhances brand awareness and ultimately achieving an advertisement’s primary objective. Check out Inspirery to know more.

Employing the use of vibrant colors in an advertisement’s elements also has an endearing effect on the audience. Great combinations bring out an eye-catching effect thus encouraging interaction with the advert. It is also important to optimize all adverts for mobile viewing given that over 90 percent of Facebook users use phones.

About Lori Senecal

Lori Senecal is an expert in the digital and creative marketing industry. She currently serves as CP&B, LLC Global CEO. Lori Senecal’s primary role in this position is to coordinate global expansion besides other vital management duties.

Before her position at CP&B, Lori was CEO and President at MDC Partner Network. Before this, she served as CEO and Global Chairman of kbs+. Lori was also Global Chief Innovation Officer at McCann Worldgroup. Lori’s great work ethic has seen her receive several awards including the Quantum Leap award recognizing her innovativeness and leadership. To learn more, visit lorisenecalglobalceo.com

See more: https://www.youtube.com/watch?v=NjY-yKuLlcw

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