Lori Senecal and Her New Role as Global CEO

There is a lot of praise for Lori Senecal and her work in the advertising industry. In a report by Ad Week, she has become someone that is able to totally transform companies with expertise, and Crispin Porter + Bogusky has hired her to become the global CEO.

What Lori Senecal has done is deliver the types of strategies that can ultimately transform companies. She has done a decent amount of work over the years in presidential roles. She has spent a valuable amount of her time helping companies develop a competitive advantage. There are a ton of clients that have benefited from the expertise that Lori Senecal has provided. Clients like American Express, BMW and Victoria’s Secret have all been companies that have benefited from what Lori Senecal has to offer. In her role with KBS she was able to help these companies develop a better competitive advantage.

When Lori was with KBS she was able to turn this into a 250 employee organization. She was able to turn an organization that was previously only employing 80 people to a company that had 3 time times as many staff members. It was during her time of expansion that she was able to see a lot of ideas come to fruition. She developed this type of organization that would be able to focus on a lot of different aspects of marketing. There are teams under her care in her global CEO positions that have been in charge of innovation. Other teams may have been in charge of creative marketing. What Lori Senecal has the ability to do is bring multiple teams together and build the bridges in advertising that may have been restricted by geographical boundaries. Lori Senecal is the glue that holds Crispin Porter + Bogusky together internationally.

Her reputation in the business world is solid, and a lot of women are interested in following in her footsteps. She is one of the few women that have been able to see her way in a CEO position in any firm. She represents less than 10% of the global forceful with female leaders in presidential positions.

Follow Lori Senecal on Twitter.

Original Source: http://www.adweek.com/brand-marketing/lori-senecal-takes-global-ceo-role-cpb-163364/