Lori Senecal-An Innovator and a Leader in the Business World

When asked to name a few women in the world who depict the real strength of a woman, one name that will come in mind hassle-free is Lori Senecal. Senecal has been the talk of the business world since she joined CP+B in 2015 as the Global Chief Executive Officer. Since joining the organization, Lori has made an instant impact on both the business platform and the philosophy of the company. This has been possible in the sense that she created a modern agency that is not only inventive, collaborative but also instilled a sturdy local market flair. Her excellent leadership stills have been the driving force of the agency.

Lori Senecal has embraced creativity as she terms it as not just a talent but a behavior. The company has increased its revenue by 21 percent since Lori was elected as the CEO. Lori career has not been a smooth sail as many young entrepreneurs may think. It has taken Senecal a lot to reach where she is today. She once served as the CEO for MDC Partner Network. She was also appointed as the president and partner of Kirshenbaum Bond & Partners, LLC in 2009.

Lori also served as the Chief Marketing Officer DDB Worldwide Communications Group Inc. At TAG, Lori served as the co-managing director as position that she excelled with flying colors. She has also worked with organizations such a Molson, Nestle, Nabisco, CocaCola, Sprint and Xbox among others. Despite her years of service at CP+B, Lori Senecal and the board of director announced she will be leaving by end of 2017. Lori said she feels confident the company will excel in its endeavors and she is thankful to have ever worked with a brilliant team in the agency. For more details visit LinkedIn.

Prior to her successful career, Lori Senecal has influenced many young leaders and scholars education wise. Lori is a holder of a Bachelor’s of Commerce degree in marketing and finance from the McGill University. She also holds robust knowledge in digital marketing strategy, advertising and integrated market. Her skills and innovative mind have contributed to her success in the global leadership platform. Senecal is also an avid user of social media and you can follow her on Twitter and Facebook and learn more about her work and achievements.

 

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