Global Portfolio

Lori Senecal’s Guide to Effective Social Media Advertising

Technological advancement is on the ascendancy meaning the way we do things is constantly changing. One of these changes can be seen in the current advertising trends. According to leading advertising expert Lori Senecal, outstanding images and videos are key to advertising success. Social media, especially Facebook, has become the most popular platform for this form of advertising. It is, therefore, important to bear this in mind while employing the most effective strategies to put the message out there.

The first thing to consider when it comes to Facebook advertising is deciding what is required from key performance indicators. These may be either likes, post shares or post engagement. Start-ups may focus on the earlier whereas established businesses may be more concerned with those as mentioned earlier. Use of sponsored ads is another important aspect as it brings posts directly on the live news feed. This will ensure consumers easily interact with the adverts.

Creating captivating content is crucial on the social media platform. This can be achieved by using real people on the adverts. The use of real people is important as it resonates with the audience. Creating touching stories within the adverts can also emotionally captivate the audience thus becoming memorable. This enhances brand awareness and ultimately achieving an advertisement’s primary objective. Check out Inspirery to know more.

Employing the use of vibrant colors in an advertisement’s elements also has an endearing effect on the audience. Great combinations bring out an eye-catching effect thus encouraging interaction with the advert. It is also important to optimize all adverts for mobile viewing given that over 90 percent of Facebook users use phones.

About Lori Senecal

Lori Senecal is an expert in the digital and creative marketing industry. She currently serves as CP&B, LLC Global CEO. Lori Senecal’s primary role in this position is to coordinate global expansion besides other vital management duties.

Before her position at CP&B, Lori was CEO and President at MDC Partner Network. Before this, she served as CEO and Global Chairman of kbs+. Lori was also Global Chief Innovation Officer at McCann Worldgroup. Lori’s great work ethic has seen her receive several awards including the Quantum Leap award recognizing her innovativeness and leadership. To learn more, visit

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Global Portfolio

Todd Lubar is a Caring and Focused Professional

Todd Lubar is not just the president at TDL Global Ventures LLC and Senior Vice President of Legendary Investments. He is a real estate agent who has a real heart for helping others who may not fit into the molds and preset categories of traditional homeowners. And, as one can well imagine, he is a steady serving business man who likes to keep his hand on the wheel. Like many model leaders, at his center there is a family man who wants to make the world a better place, and does so by setting an example in his business practices.

The inspiration to establish TDL Global Ventures springs from years of service in the industry of financing loans. At its core, the purpose behind what this company does is the elimination of barriers for those who have the drive and desire to secure a home loan but find the opportunity of their reach. Ultimately, it is about finding relief for trustworthy and responsible people who have a need to lay down roots of their own. More details can be found on Business profile.

A typical work day for Todd Lubar contain three factors which boost his productivity and enlightens his thought process. These components are balance, health and information. He likes to enjoy all of these things before endeavoring out into the world to do some of his good work. This basically boils down to breakfast with his children, working out and taking in some news. These things help him in his decision making process while at work.

The technology that is making itself a part of the housing market really excites him. The reality of being able to control the conditions of a home environment from a handheld device is something that he finds impressive. The ability to check on one’s home from the phone is amazingly useful for his lifestyle.

The habit of absolutely and precisely planning every single detail of his work day is most likely the reason why technology in his field of profession interests him so. This hyper-organization helps Lubar make critical decisions with confidence and ease. That is why the software that he uses is custom built by collaborating with designers from square one.

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Global Portfolio

Lori Senecal and Her New Role as Global CEO

There is a lot of praise for Lori Senecal and her work in the advertising industry. In a report by Ad Week, she has become someone that is able to totally transform companies with expertise, and Crispin Porter + Bogusky has hired her to become the global CEO.

What Lori Senecal has done is deliver the types of strategies that can ultimately transform companies. She has done a decent amount of work over the years in presidential roles. She has spent a valuable amount of her time helping companies develop a competitive advantage. There are a ton of clients that have benefited from the expertise that Lori Senecal has provided. Clients like American Express, BMW and Victoria’s Secret have all been companies that have benefited from what Lori Senecal has to offer. In her role with KBS she was able to help these companies develop a better competitive advantage.

When Lori was with KBS she was able to turn this into a 250 employee organization. She was able to turn an organization that was previously only employing 80 people to a company that had 3 time times as many staff members. It was during her time of expansion that she was able to see a lot of ideas come to fruition. She developed this type of organization that would be able to focus on a lot of different aspects of marketing. There are teams under her care in her global CEO positions that have been in charge of innovation. Other teams may have been in charge of creative marketing. What Lori Senecal has the ability to do is bring multiple teams together and build the bridges in advertising that may have been restricted by geographical boundaries. Lori Senecal is the glue that holds Crispin Porter + Bogusky together internationally.

Her reputation in the business world is solid, and a lot of women are interested in following in her footsteps. She is one of the few women that have been able to see her way in a CEO position in any firm. She represents less than 10% of the global forceful with female leaders in presidential positions.

Follow Lori Senecal on Twitter.

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