Fashion Trends

Fabletics – Kate Hudson’s Hard Work Pays Off

Fabletics is receiving many good praise over the past few months because of the work that they have been putting. Fabletics is going to inspire so many people to get back in shape because of the top quality clothing that the company offers. Fabletics is by far one of the most unique sites ever to exist, but there’s a few things as to what they offer that make it so interesting. Fabletics is subscription based to help keep costs low, and then the brand offers great affordable outfits for women all in one location. So there is never a need to go out and shop from store to store to find all of your outfits for the gym or anything you decide to do requiring movement and activity.

 

Being an active person means you are moving a lot and you’re getting yourself going. The key to enjoying Fabletics is to join the site today and do their quiz. This quiz will help you narrow down for them what you are looking for clothing wise. It’s a lot of fun being able to see specifically the clothes that only you want. Fabletics is very hardworking and specific with what they are looking for, and it’s fun getting the chance to witness everything.

 

Kate Hudson is here to give you what you want out of the activewear you see on the market. There are so many different choices and options out there, and it’s tough sometimes to know what’s best for you, but this company can help narrow it down for you in an easy process. They have real stores in plan for the future, so women can now window shop and buy the clothes at a later date if they choose to do so.

 

Kate Hudson is enjoying the beauty of the brand because she worked hard to make it happen. She comes in the office very often throughout the month, and she cares for every aspect of the brand. Her hard work is clearly paying off because she knows that she found the right team to help make Fabletics a success. The first thing she said she did was look at all the different trends and topics being talked about, and she focused and zoned in on what she could do to fill that void in the business. Fabletics is ultimately one of the best brands to help you get what you want.

Fashion Trends

How Fabletics has used Reverse Showrooming Technique to be Successful.

Fabletics is a renowned workout clothing line that was co-founded by Kate Hudson. The firm has taken the fashion sector by storm for the past three years that it has been in the market. It has a broad range of high-quality products that are sold at a pocket-friendly price. The workout clothes that Fabletics provides are very comfortable, fashionable, stylish, and hold up their shape. The enterprise has currently grown, and it competes with top firms that offer fitness apparel such as Athleta and Lululemon. It sells the same top notch products that it competitors sell but at half the price.

 

Fabletics is keen on after sale services unlike most of the brands in the industry. It is currently benefiting from the rising popularity of the subscription plan that it offers. The firm’s online platform requires the users to take a short survey during the signing up process. The quiz informs the company on the style and workouts of an individual. Fabletics uses that data that it collects to ensure that offers the best products to its clients. The company provides regular and VIP membership to its customers. All its personalized clothes are sold at a discounted price. VIP members are given privileges such as free shipping, free accessories, and free returns. Individuals are offered a ‘skip the month’ option if they do not want to purchase any commodity in a certain month.

 

Kate Hudson’s firm also own about 18 brick and mortar stores that are based in various parts of the United States. These physical stores have assisted it in increasing accessibility. Fabletics is planning to establish 12 brick and mortar shops in different cities across the country. About 50 percent of the consumers still like shopping is physical shops despite the rise in the number of online stores. This is because they get an opportunity to experiment varying textures, colors, and also have a chance of fitting the clothes. Fabletic’s online store has flourished for in the past three years that it has been in the market, and the company gained revenue of $250 million. The success of the enterprise is also attributed to the reverse showrooming technique that enabled it to establish healthy relationships long term clients.

 

The reverse showrooming program targets individuals who browse for products on the online stores but visit the brick-and-mortar stores to purchase them. The tactics have assisted Fabletics in increasing the number of members and also enhance the loyalty of the clients. The company has also managed to synchronize its physical stores with the online platform to the extent that products that are purchased in the shops are added to the website’s shopping cart.

 

Kate Hudson understands the need of using great marketing strategies in building a brand. The firm sends monthly newsletters that have excellent outfits to the clients every month. Fabletic analyses it’s the sales from its physical and online store to know the products that sell well. It also determines the clothes and accessories that it stocks based social media sentiments and also the past customer experiences.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Beauty Products, Fashion Trends

Lime Crime Does It Again!

Lime Crime is a makeup company that is well-known worldwide for it’s colorful approach to beauty. The company is a true trendsetter in eye shadows, highlighters, and explosively eye-catching metallic shades. And, now they’re leading the unicorn parade. Unicorns are oh-so-popular on the Internet these days and so is everything that Lime Crime puts on the shelves.

True “Unicorn colors” are a Lime Crime specialty and now they’re adding some new metallic shades called “Diamond Crushers” to their topcoat collection. The new shades include one called “Black Unicorn”, which shimmers with a look that can only be likened to an oil slick. The other two are a holographic hue called “Acid Fairy” and one in a rose-gold shade called “Cleopatra”.

Other glittery shades of Diamond Crusher Lip Toppers from Lime Crime that were previously released include:

– “Trip”- a mixture of blue and iridescent purple
– “Lit”- a shade of gold
– “Strip”- the sweetest pink shade
– “Dope”- a soft shade of rose
– “Choke” – a pink shade that is muted
– “Fluke”- a shade of pink with sparkles

Lime Crime’s “Diamond Crushers” top coats go way beyond lip gloss. Simply put, they’re water-based and made for wearing either by themselves or over lipstick. They’re also known for being long-lasting and non-drying, as well as transfer and smudge proof. Sound too good to be true? Well, it’s not according to consumers who have tried and love them.

And now, there is some even more exciting news for unicorn color lovers. Lime Crime is introducing new Unicorn Hair Dye in a really big way. They’re not just coming out with a few unicorn colors but 11 of them! They’re all as unconventional as their other amazing products and sure to please even the most finicky of bright unicorn color hue lovers. In addition, although they are probably best known for their quirky products launches and super-bold colors, the folks at Lime Crime are also very proud to be a cruelty-free brand and also certified to be vegan as well.

Fashion Trends

How Fabletics CEO Gained a Competitive Advantage Over Amazon

Fabletics is a company that more than a million people are familiar with. This is an athletic clothing company for women that has spread throughout the United States, Australia and Canada in a little less than seven years. That is quite impressive for a company that only caters to women. Another thing that makes this company impressive is the fact that it has been able to lure customers away from one of the largest online cyber stores in existence. Fabletics is competing directly against Amazon, and it appears that Fabletics is on the way to gaining a serious customer base within the next five years.

 

There is one thing that’s going to prepare Fabletics to lead more than anything else, and that one thing is the creation of more brick-and-mortar stores. In the past this was not something that entrepreneurs chose to do when they started on a business. Amazon started out as an online bookstore and continued to expand. This company sells a plethora of different products that range from skin care to electronics. The CEO of this company never made any decisions to build any physical stores. The main reason for this stems from his ability to capitalize on the e-commerce distribution chain which totally eliminates the cost of running a physical store.

 

Fabletics started as an online business, but now there are close to a dozen stores. Kate Hudson has a different mindset than Amazon CEO Jeff Bezos because she knows that people want to try her products on. It is true that many customers will buy outfits online without trying these garments on, but there are tons of other women that simply will refuse to buy anything before they have a chance to go into the fitting room and see how it looks. That is why she has made an executive decision – along with partners Don Ressler and Adam Goldberg – to bring more physical Fabletics stores into existence.

 

When you decide to compete with a business as huge as Amazon there has to be an alternative strategy to gain a competitive advantage. Amazon is a cyber store. Fabletics is also a cyber store with a few physical stores in existence. One of the best possible ways to compete with a company that has this Amazon type of consumer base is by reaching out to customers that Amazon cannot reach. This is the offline crowd the only shops in stores.

 

It is true that online shopping is easier and convenient, but there are millions of people that have not embraced smart technology at all. There are millions of consumers that do not have internet connections in their home. There are millions of customers that are just waiting for a physical store in order to do their shopping. This is where Kate Hudson is tapping into her competitive advantage against a company like Amazon. She is being proactive and building stores to get the customers that she would have no other way of getting access to.

Fashion Trends

Athleisure Fabletics: What Makes This Line Worthy of Your Loyalty?

Fabletics on fabletics.ca reimagined activewear as Athleisure Fabletics in October 2013; they didn’t know what success waited in the future, but this subscription retailer is becoming popular among women who want stylish yet comfortable activewear.

The Core of Athleisure Fabletics

Most women have noticed that activewear is usually boring or not multifunctional. But Fabletics decided to take activewear in a new direction with clothing that can be worn at the gym, the store, or on an afternoon date. The outfits are hand-picked for each subscriber based on their personal preferences and lifestyle.

Athleisure Fabletics has been growing and is adding more options for you but only after they are designed by fashionistas. Yes, you will receive workout clothes that you can actually say are cute, rather than just ‘gym clothes.’ Take, for example, the one piece suit that screams chic.

Perhaps the biggest splash in the Fabletics line is Kate Hudson’s own injection into the line. Here is a world-renown actor who has undeniable taste in fashion who also happens to be an advocate for fitness. Hudson knew that she would find a home with Fabletics if she wanted to marry her vision for both fashion with activewear.

The Benefits of Shopping Through a Subscription
Anyone who loves shopping knows some of the negative things you may have to deal with. You know that you might have to face long lines, rude customer service, or you might not even find the outfit that you wanted.

Inventory at a specified location is not guaranteed, which is one of the reasons why shopping through a subscription is becoming the next big thing in shopping.

The other benefit about purchasing your Athleisure Fabletics through a subscription is that you are cutting out the middle-man. Stores have to charge an extra amount just to keep the item in stock, as well as transport the clothes to their store.