Digital Marketing

Lori Senecal to Resign from her Role as the Global CEO of CP+B

The success of every investor is based on their experiences in their life. Lori Senecal has a fascinating story on how she came to know what her space was in the world. Lori Senecal has been serving as the Global CEO of CP+B since 2015 but is set to retire later this year. Lori was the Chief Executive Officer of KBS before she joined CP+B. She made history in the firm for taking it to the next level. When she joined the firm, it only had memberships from around the country, but when she was leaving, the company had grown into a global company. It has 800 employees at the moment across the globe.


It is a sad moment for the CP+B fraternity as Lori plans to retire from the firm. Chuck Porter, the Chairman of the company, says that she was the right individual for the company. In his statement, he said that Lori has helped the company move to the next level. The decisions that she made for the company and her intelligence will forever be remembered. Porter mentioned that they would be leaving the leadership to the next generation because they do not know what to expect because the advertisement world is unpredictable. He says that through the help of Lori Senecal, they are sure to leave the company to the right individuals. For more details visit Bloomberg.


Lori Senecal says that her passion for leading was born when she was in high school. She wanted to participate in gymnastics, but her height would not allow her. She, however, got a chance to be the coach of the team. Since then, she knew she wasn’t meant to be led but to lead others.

Her role as the coach of her gymnastics team has influenced her career in so many ways. Lori says that as the coach of her company, she always wanted to see that they excelled. This is the same thing that happens in the advert world; she only excels when others do. In the ad world, they have a saying that one is only as good as their last advert. She also learned to not focus on things that were not possible to handle but instead find ways to solve.



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Digital Marketing

How White Shark Media Addresses the Need for Traffic in Online Marketing

In order for any business to be successful, it needs traffic. Retail business needs a lot of customers in order to be able to make the sales. However, building traffic online can be a difficult thing to accomplish. For one thing, one needs to know how to spread awareness about what they are promoting. Learn more about White Shark Media Review:

Among the methods for spreading awareness is advertisements. However, even that can be really difficult to carry out. The ads need to be optimized with the right keywords. Getting an evaluation typically costs money as well. Fortunately, White Shark Media Review offers people free AdWords evaluation in order to make sure that people maximize their chances for success in advertising.

White Shark Media has certified AdWords specialists evaluate the campaign and find other ways that the marketer can improve on it. The evaluation is actually very easy to follow. The specialist will explain things to the marketer in a simple and informative way.

The client will walk away with a new understanding of advertising campaigns which he could apply to his business. As a result, he will gain plenty of traffic and make plenty of sales. The AdWords evaluation helps clients make the needed improvements so that they can increase their sales.

Many business that don’t adapt with the changes are going to fall. One way that “White Shark Media makes changes is by listening to the feedback from the clients. Often times, complaints from clients provide a lot of valuable information that the company can use in order to increase their efficiency in the services that they provide

White Shark Media is built on helping other people succeed. The purpose of the business is to help other businesses succeed and grow. The main way they help their clients is by providing advertising campaigns that are effective at bringing traffic to their businesses.

They also keep their clients informed on every aspect of their campaign so that they know how to run their own campaign and even make improvements based on what the analysis reveals about the strengths and weaknesses of the campaign.

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White Shark Media Review – How To Get a Free AdWords Evaluation