Being Relevant to the Culture Like Lori Senecal

When it comes to advertising, there are a few things a marketer wants to do and a few things a marketer wants to avoid. Lori Senecal has mastered advertising and is willing to provide advice to people that are eager to listen. For one thing, she has learned how to keep from annoying the audience. After all, an annoyed audience is not going to want to do business with the company. This is one of the reasons that she makes sure that they are not annoyed. She is also making sure that she is relevant to the culture that she is advertising in.

 

According to Media Post, one of the ways to be relevant in the culture is to cater to women. One of the ways to do this is by showing women that are powerful. After all, women are going to be the people that are shopping more. While men also buy products, women are the ones that are spending more money. Therefore, it is important for a business to show women that they are being thought about as well. After all, this is the year that women are going to be shown overcoming. It is important for businesses to show awareness, reveals Lori Senecal.

 

Another thing to do is aim for the heart. While it can work to go after a person’s logic, people are not going to be driven by their logic. They are going to be driven by their emotions, adds inspirery.com. Even men are driven by some kind of emotion when it comes to buying something. Among the feelings that cause people to buy items are desire and a sense of need. When people feel like they want or need something, then they are going to buy the product. This is one of the aspects of advertising that Lori Senecal has mastered in the industry. Follow Lori Senecal on Linked In.

 

http://www.gcreport.com/curious-storied-career-lori-senecal-global-ceo/